Marketing Management, Service Marketing MCQs with Answers set-1

Marketing Management and Service Marketing MCQs with Answers are suitable for preparation for various competitive and academic exams like UGC, NET, BCOM, MCOM, MBA, BBA, and many other regular and distance education courses like SMU, JAMIA, DU, AMU, BHU, AIMA, AMITY, SCDL, etc.

To help you get started, we have compiled a list of 75 marketing management and service marketing MCQs with answers. These questions will help you assess your skills and improve your performance in this important field.

Introduction to Marketing Management

Marketing management is one of the most important and complex business functions. To be successful in this field, it is essential to have strong marketing skills. However, even with a degree in marketing, it can be difficult to know which questions to ask in an interview or to answer on a resume.

1. Marketing management is the process of directing and managing the marketing activities of a business in order to achieve its strategic objectives.

1. Marketing management is the process of planning, implementing, and managing the marketing activities of a company to create customer demand and satisfy shareholders.

3. The five major functions of marketing management are market research, market segmentation, product positioning, pricing, and promotion.

Brief Introduction to Service marketing

Service marketing is a marketing strategy that centers on creating and delivering superior customer service. In order to be successful, service marketers must have a thorough understanding of the marketing management process.

1. Service marketing is a subset of marketing that focuses on the creation, delivery, and management of customer relationships in order to achieve business objectives.

2. Service marketing is a customer-focused approach to selling that focuses on creating customer experiences that are valuable and satisfying.

Marketing Management and Service Marketing MCQs

The following are some key questions you might be asked on the Marketing Management service marketing MCQs:

1. Services marketing become difficult because of
A. Intangibility
B. no demand
C. More complex market
D. Difficult to enter the market
Answer: (A)

2. Which of the following businesses would be characterized as a pure service?
A. Insurance
B. Farming
C. Mining
D. There is no such thing as a pure service
Answer: (D)

3. Which of the following statements about the pricing of services (compared to the pricing of goods) is false?
A. The demand for services tends to be more elastic than the demand for goods
B. Cost-oriented pricing is more difficult for services
C. Comparing prices of competitors is more difficult for service consumers
D. Consumers are less able to stockpile services by taking advantage of discount prices
Answer: (B)

4. Charging customers different prices for essentially the same service is called
A. Price discrimination
B. Supply and demand
C. Complementary
D. Substitutes
Answer: (A)

5. Results in the practice of too narrowly defining one’s business
A. Services marketing
B. Marketing management
C. Marketing myopia
D. Customer experience
Answer: (C)

6. A buyer’s perception of value is considered a trade-off between
A. Product value and psychic cost
B. Total customer value and total customer cost
C. Image value and energy cost
D. Service value and monetary cost
Answer: (D)

7. Services are characterized by all of the following characteristics, except for
A. Intangibility
B. Homogeneity
C. Perishability
D. Inseparability
Answer: (B)

8. Of the four unique service characteristics that distinguish goods from services, the one that is the primary source of the other three characteristics is:
A. Intangibility
B. Inseparability
C. Perishability
D. Heterogeneity
Answer: (A)

9. Services that occur without interruption, confusion, or hassle to the customer are called.
A. Seamless service
B. Service audit
C. Functional service
D. Departmental service
Answer: (A)

10. The mental energy spent by customers to acquire service is referred to as ___.
A. Image costs
B. Monetary price
C. Energy costs
D. Psychic costs
Answer: (C)

11. The unique service characteristic that reflects the interconnection between the service firm and its customer is called
A. Intangibility
B. Inseparability
C. Homogeneity
D. Perishability
Answer: (B)

12. Marketing problems caused by inseparability include all of the following, except for
A. The service provides a physical connection to the service
B. The involvement of the customer in the production process
C. Service standardization and quality control are difficult to achieve
D. The involvement of other customers in the production process
Answer: (C)

13. Which of the following statements pertains to inseparability and is false?
A. As customer contact increases, the efficiency of the firm decreases
B. Customers can affect the type of service desired
C. Customers can affect the length of the service transaction
D. Customers can affect the cycle of demand
Answer: (A)

14. The centralized mass production of services is difficult due to
A. Inseparability
B. Intangibility
C. Homogeneity
D. Perishability
Answer: (D)

15. Solutions used to minimize the marketing problems attributed to heterogeneity include
A. Standardizing or customizing the service
B. Using multi-site locations
C. Stressing tangible clues
D. Appealing to different market segments with different demand patterns
Answer: (A)

16. The unique service characteristic that deals specifically with the inability to inventory services is
A. Inseparability
B. Intangibility
C. Homogeneity
D. Perishability
Answer: (D)

17. Which of the following strategies increases the supply of services available to consumers?
A. The use of creative pricing strategies
B. The use of reservation systems
C. Capacity sharing
D. Developing complementary services
Answer: (B)

18. Customer satisfaction can be defined by comparing
A. Predicted service and perceived service
B. Predicted service and desired service
C. Desired service and perceived service
D. Adequate service and perceived service
Answer: (C)

19. The demand strategy in which service providers utilize their downtime by marketing to different segments with different demand patterns is associated with which of the following?
A. The use of creative pricing strategies
B. The use of reservation systems
C. Capacity sharing
D. Developing complementary services
Answer: (C)

20. The ___ dimension is an assessment of the firm’s consistency and dependability in-service performance
A. Empathy
B. Responsiveness
C. Assurance
D. Reliability
Answer: (D)

21. Which of the following would not be considered a tangible clue?
A. The appearance of employees
B. The appearance of the firm’s physical facilities
C. The smile on an employee’s face
D. The quality of instruction in an educational setting
Answer: (D)

22. Minimizing the amount of role conflict and role ambiguity experienced by employees will help reduce the size of this gap known as ___.
A. Knowledge gap
B. Standards gap
C. Delivery gap
D. Communications gap
Answer: (C)

23. Fixing the right price for services offered is difficult because ___
A. perishability
B. heterogeneity
C. inseparability
D. intangibility
Answer: (D)

24. The world’s largest industry in the private sector and highest projected generator of jobs is ___
A. The hospitality industry
B. Health services
C. Professional services
D. Business services
Answer: (D)

25. Focusing the firm marketing efforts on the existing customer base is called
A. Excellent customer service
B. Conquest retention
C. Customer retention
D. Courteous retention
Answer: (C)