Why study Marketing Careers? Career opportunities in marketing: Marketing is the science and art of exploring, creating, and delivering value to satisfy the needs of a target market for profit. Marketing identifies unrealized needs and desires. Define, measure, and quantify the size of the identified market and the potential profit.
Likewise, marketing has the following objectives:
- Customer loyalty
- Increase the visibility of brands, products, and services
- Manage a brand
- Build good relationships with consumers and partners
- Educate the market
Throughout all these years, marketing has been changing and evolving, but it has always maintained the same objective: to make a consumer interact with a brand and become a customer. For this, there are different types of marketing and two major classifications: inbound marketing and outbound marketing.
Outbound marketing: its objective is to attract the consumer in an incisive way. Some examples of this type of marketing are spam emails, direct mail, telemarketing, advertisements, billboards, pop-ups on websites, and remarketing. Although it is usually an effective way, it usually tires the consumer.
Inbound marketing: although it has the intention of a sale, like outbound marketing, in this case, the objective is to educate and generate a relationship with consumers. Instead of advertising the products, they educate the market and help consumers in the buying process.
Types of marketing
Today, there are different types of marketing. Depending on the interests of each professional, you can lean toward one or the other. Some of these types are:
- Direct marketing: through emails, calls, messages, and direct mail, direct messages are created for that consumer.
- Indirect marketing: its objective is to generate value for people. Therefore, the role shifts from focusing on the product or service to focusing on people.
- Social marketing: its goal is to generate a positive image of a brand through the support and sponsorship of cultural events or social causes.
- Interactive marketing: allows the audience to actively participate in the transmission of the message, offering them different results depending on the interactions they make.
- Endomarketing: it is a strategy that is aimed at the internal actions of a company. Its objective is to involve the collaborators of a certain organization.
- Viral marketing: it is characterized by having a low cost and generating a high impact. Unconventional ways are used to execute marketing activities.
- Digital marketing: this is one of the most current branches. It is characterized by having digital media as its main channel of action, such as social networks.
- Content marketing: its objective is to attract customers in a natural way. It does so through relevant content that is distributed in different channels and digital media.
- Personal marketing: it is the set of strategies that generates a value that is attributed to the personal image of a person.
- Relationship Marketing: These are the actions that a company takes to maintain a positive relationship with its customers.
- Product marketing: its objective is to find the right consumers for a certain product and create a way to sell it that is interesting for these consumers.
What is a Marketing Career?
Nowadays, marketing is found in practically all the activities that one wants to undertake, on which the insertion of a product in the market depends. The marketing career constitutes the learning of a sum of strategies that must be put into practice so that the promotional communications that are carried out are efficient and effective based on the previously established objectives.
During the degree, students will learn about strategic and operational business management, since marketing is strongly linked to the generation of profits.
You also learn all the tools that have to do with planning, as well as the latest technologies that allow you to innovate frequently and find new ways to launch products and markets.
On the other hand, students are trained on how to delve into the psychology of the consumer to understand their needs and thus be able to find the best way to satisfy their demands.
How long does the Marketing Degree last and what subjects does it have?
The Bachelor of Marketing degree takes approximately four years. Some of the subjects that can be seen during the course are:
- Quantitative analysis
- Sales Techniques and Personal Development
- Marketing Service
- Business management
- Market research
- Strategic marketing
- Formulation and evaluation of projects
- Consumer behavior
- Methods and Techniques of Social Research
- Information resources
What are the functions of a Marketing Graduate?
A graduate in marketing has the ability to lead the commercial processes of public or private organizations so that income is produced or the objectives that had been set at the beginning are achieved.
With creativity, but with meticulous market studies, marketing professionals work to install products, services, or even personalities in the market so that the public establishes favorable links with them that lead to profit results or the acquisition of power, depending on the market case.
A marketing graduate has the ability to generate action plans, search for strategies, analyze fields and markets, and carry out what is planned with the consequent measurement of results. You can coordinate creative teams and other marketing professionals to whom you will assign functions according to the proposed project.
Research and development are part of its fundamental tasks. Through these practices, you will be able to determine product positioning, help set prices, and shape distribution channels.
Market research has to do with a study that is done in the sales channels to find out what the existing competition is and how a privileged and prominent place can be found there for the product that you want to promote.
What is the profile of the student of the Marketing Career?
One of the main functions of a marketing graduate is to juggle numbers since marketing involves constantly having your eyes fixed on the numbers, be it surveys, analysis, or whatever. Therefore, one of the characteristics that a student in this career must have is a taste for mathematics.
Another fundamental characteristic is being able to be connected. It is important to keep up with new technologies. Fortunately, today all students quickly acquire advances in communication.
But there are also other personality trends and tastes that are becoming apparent in those who are inclined towards this career. The profile of a marketing student includes the following:
- Social responsibility
- Innate leadership
- Bargaining power
- Interest in economics and business issues
- Attraction to social and political issues
- Critical thinking
- Ethical sense
- Proactivity with an eye on achievements
- Easy communication
- Capacity for teamwork
- Abstraction capacity
- Interest in the communicative potential
- Analysis and recording of data
- Long-term projection
- Ability to act in the face of difficulties
- Analysis and synthesis capacity
- Strategic thinking
Most people think of marketing as a job for the elderly or as a career only for those with good grades. But marketing is actually a very useful business skill that every company should practice. And it’s possible to learn it very quickly.
In fact, there are some basic ideas in marketing that can be taught to any business without requiring any special training:
• A clear value proposition – A clear value proposition tells people exactly what your new product/service will do and why they should use it instead of something else (or not). The more specific you can make this argument, the better your chances will be at attracting customers and gaining their loyalty through future purchases.
If you have no idea why you need your product/service at all (or if you don’t even have one clear reason), then you are losing an enormous opportunity to sell your product/service later on to someone else’s customers (at a price much lower than their own).
There is no substitute for having a compelling value proposition; otherwise, your product will never succeed beyond raising awareness among friends/families/colleagues… which may or may not get them to buy from you!
• A compelling sales funnel – A good sales funnel does exactly two things: firstly, shows prospective customers how quickly they can get what they want by taking advantage of their existing relationship with the company; secondly offers ways for them to take their relationship with the company up a notch (e.g., by increasing margins at their end) and then persuades them that this is still worth doing even though you may be charging them too much for those margins – that way they have to pay attention to your message at all levels! Remember: If someone responds positively when you say “Yes! I want X!” but then says “No thanks! I