1.1 Introduction
You may have come across several situations in your day to day life where you need to exchange ideas, information and express yourself. How do you do it? What do we call that process? It is communication.
Communication is a process whereby the meaning is defined and shared between living organisms. Communication requires a sender, a message, and an intended recipient, although the receiver need not be present or be aware of the sender’s intention to communicate at the time of communication. Thus, communication can occur across vast distances in time and space. Communication requires that the communicating parties share an area of communicative commonality. The communication process is complete once the receiver has understood the sender.
The term, ‘Communication’ has been derived from the Latin word, ‘communist’, which means ‘common’ .Thus, if a person effects communication, he establishes a common ground of understanding. Literally, communication means to inform, tell, show, or spread information. It can be interpreted as an interchange of thought or information to bring about greater understanding and confidence, leading to better relations among people. It also strengthens unity of purpose, interests, and efforts of the work force, all of which are in the ultimate interests of the organization.

SMU BBA 1st Sem Model Test
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