MCQs on Consumer Behaviour with Answers pdf for BBA, MBA Exams

MCQs on Consumer Behaviour with Answers pdf for BBA, MBA Exams. consumer behaviour in marketing management MCQ Questions and Answers.

Are you trying to find reliable MCQs on Consumer Behaviour with Answers pdf? If so, you’re in the right place.

This article provides a comprehensive overview of what studying consumer behaviour entails and how to get access to MCQs in pdf format.

It covers topics such as the principles of consumer behaviour, how to identify the right questions for your needs, and where to find quality answers.

What is Consumer Behaviour

Consumer behaviour is a term used to describe the actions and decisions made by individuals and groups when purchasing goods and services. This behaviour is influenced by several factors such as culture, personal beliefs, social norms, and individual preferences.

Understanding consumer behaviour is essential for businesses to create products that meet the needs of their target market.

One of the key aspects of consumer behaviour is understanding the buying process. This process can be divided into five stages: problem recognition, information search, evaluation of alternatives, purchase decision, and post-purchase evaluation.

Businesses need to be aware of these stages in order to develop effective marketing strategies that appeal to consumers at each stage of the process.

Another important factor that influences consumer behaviour is motivation.

MCQs on Consumer Behaviour with Answers pdf

1. Consumer behaviour relates to both the mental and ___ processes of individuals.
Ans. Emotional

2. The behaviour that consumers display during their purchase process is known as ___.
Ans. Consumer behaviour

3. Satori Enterprises buys chairs for its office; Satori may be termed as a ___ consumer.
Ans. Organisational

4. Meeta purchases a school uniform for her daughter; she is a ___ consumer.
Ans. Personal

5. Sam likes to buy T-shirts from ‘The Tee Point Store’ only; he is a ___ of the store.
Ans. Customer

6. Raj purchases an iPod for himself from a store. He is the ___ as well as the ___.
Ans. Buyer; User

7. Charan’s father discourages him from purchasing a deodorant just because Charan takes a liking to it after seeing the advertisement. Charan’s father here acts as a ___.
Ans. Influencer

8. Wholesalers and retailers fall under the category of ___.
Ans. Resellers

9. ___ buy the products and services in huge amounts.
Ans. Large institutions

10. MNS Machinery lays a great deal of emphasis on the performance and features of their machines. This relates to the ___ orientation.
Ans. Product

11. ABC Motors produce superior cars; however, with little or no customisation. This is often called as___.
Ans. Marketing Myopia

12. Study of consumer behaviour helps in identifying segments with ___ needs.
Ans. Distinct

13. Product, price, promotion and distribution put together are called ___ of a company.
Ans. Marketing mix

14. Checklist questionnaires are actually open-ended questionnaires. (True/False)
Ans. False

15. When you collect data from the Internet, you get primary data. (True/False)
Ans. False

16. If you are interviewed by a marketer face-to-face at your home or in any retail outlet, the technique is called mall intercept. (True/False)
Ans. True

17. In the semantic differential scale, respondents have to mark their preferences between the polar attributes related to a product or service. (True/False)
Ans. False

18. In data analysis, the responses are converted into ___ then tabulated and analysed with the help of computers.
Ans. numerical scores

19. The report includes a description of the methodology used, as well as ___ to support the research findings.
Ans. tables and graphics

20. Yohan buys an AC to keep his room cool during summers. This is a/an ___ need.
Ans. Utilitarian

21. For segmentation, the market should be ___.
Ans. Heterogeneous

22. A narrowly defined group of consumers with the complex set of needs is called ___ market.
Ans. Niche

23. Daily newspapers publishers adopt the ___ segmentation strategy.
Ans. Geographic

24. Cosmetics companies segment the market on the basis of ___.
Ans. Demographic

25. Market for pure necessities is mostly segmented on the basis of social class. (True/False)
Ans. False

26. Innovators are likely to buy a Versace jacket as they are image-conscious. (True/False)
Ans. True

27. Brand loyalty is a result of past experiences with the product and is often used to segment the market. (True/False)
Ans. True

28. Markets that are not segmented by the marketers and have a single offer provided to all consumers are called ___ markets.
Ans. Undifferentiated

29. HUL produces and promotes different versions of All Clear shampoos. This is a case of ___ marketing.
Ans. Differentiated

30. ___ is often referred to as a battle for consumers’ mindshare.
Ans. Positioning

31. ___ allows the products and services to be compared and contrasted in relation to each other.
Ans. Positioning map

32. For Hero Honda Karizma, Tata Nano is also a potential competitor. (True/False)
Ans. True

33. The logos and mascots of the company, like Air India’s Maharaja, can be used for positioning the offering. (True/False)
Ans. True

34. When Hertz says, ‘We are Hertz, they are not, they are positioning on the basis of quality. (True/False)
Ans. False

35. Castrol’s tagline, ‘It’s not just oil, it’s liquid engineering’, indicates positioning by product class. (True/False)
Ans. True

36. When Lufthansa says, ‘There is no better way to fly’, they are positioning on the basis of competition. (True/False
Ans. True

37. Brands like Ponds, Head and Shoulders, All Clear, Dove, etc. are all victims of under-positioning. (True/False)
Ans. False

38. Too much positioning by creating many associations with the brand can confuse customers. (True/False)
Ans. True

39. Celebrity endorsements are examples of ___ arousal.
Ans. Emotional

40. As per Maslow’s hierarchy, an urge to go bungee jumping is a physiological need. (True/False)
Ans. False

41. Ego-defensive needs are both passive and internal. (True/False)
Ans. True

42. College training and banking services most likely attempt to satisfy an individual’s ___ needs.
Ans. Self-actualisation

43. Consumers are interested only in product consumption and not in motive satisfaction through product use. (True/False)
Ans. False

44. In the focus group discussion, respondents are asked to play a role or tell a story. (True/False)
Ans. False

45. ___ conflict is generally unstable and the more time consumers take in deciding on an alternative, the more will be the dissonance.
Ans. Approach-approach

46. A state in which people are more concerned about satisfying their emotions without relating it to reality is referred to as ___.
Ans. Autism

47. Situation in which an individual reacts amateurishly is called ___.
Ans. Regression

48. Seema sees a poster of a recent movie and suddenly wanted to watch that movie. This is an example of ___ arousal.
Ans. Situational

49. ___ and wants are never-ending.
Ans. Needs

50. Marketers not only make unfelt needs apparent to consumers but are constantly creating new needs. (True/False)
Ans. False

51. Ajeet’s mother comments that he has been stubborn since birth. This supports the argument that personality is ___ and ___.
Ans. Consistent and enduring

52. Anand wants to become the marketing manager of an MNC firm. This reflects his ___ self.
Ans. Ideal

53. Extended self consists of self plus ___.
Ans. Possessions

54. Every individual sees herself/himself as having certain attributes and qualities and values them. This is known as their ___.
Ans. Self-concept

55. Asha wants to look fair so that people of the opposite sex are attracted to her. This relates to the element of ___ according to Freud.
Ans. Id

56. Priya believes in ethics and would not do any wrong, even if it is profitable. She can be classified as the ___ personality type.
Ans. Sensing-feeling

57. Brij does not display any preference for any particular brand of juices as he is not aware of the various juice brands in the market. Brij’s personality can be said to be ___.
Ans. Detached

58. A personality test was conducted to test Mahesh’s self-confidence. Such a test is known as ___ personality test.
Ans. Single trait

59. Shyam has a high level of dogmatism. He will be ___ to adopt a new product.
Ans. Resistant

60. According to Freud, a considerable size of the human mind can be unconsciously motivated. (True/False)
Ans. True

61. According to the CAD Theory, compliant individuals need more love and affection than others. (True/False)
Ans. True

62. An individual with a high need for cognition would appreciate the beautiful lady in the ad more than the content of the ad. (True/False)
Ans. False

63. High self-monitors would be more interested in an ad showing full-length photograph of BMW and lesser text rather than a small photo of BMW and more text. (True/False)
Ans. True

64. Peter England comes across as a sincere brand. (True/False)
Ans. True

65. Thums Up is seen as a sophisticated brand. (True/False)
Ans. False

66. Using emotional appeal in advertisements may evoke more attention than simple rational ads. (True/False)
Ans. True

67. Consumers become less alert and active when aroused. (True/False)
Ans. False

68. Ravi is considering buying a Pulsar because of its good looks and pickup, but at the same time is concerned about the vehicle’s high fuel consumption. Ravi is facing a ___ conflict.
Ans. Approach-avoidance

69. Many people believe that Shah Rukh Khan can only do romantic roles. This is called the first impression. (True/False)
Ans. False

70. Reference prices serve as the basis for comparison of different brands’ prices. (True/False)
Ans. True

71. Maximum acceptable price is referred to as plausible low price. (True/False)
Ans. True

72. Intangibility of services makes it difficult to evaluate their quality. (True/False)
Ans. False

73. The ambience of the store and its posh location can also lead to the formation of the perception of product or service quality. (True/False)
Ans. True

74. Sarika doesn’t buy a particular perfume just because she feels that her friends might not like the fragrance. This is related to psychological risk. (True/False)
Ans. False

75. Brand loyal customers are less likely to face risks. (True/False)
Ans. True

76. Hedonic consumption is about
a. Hair Care Products
b. Emotional Impact Of Purchases
c. Fantastic Images
d. Hysterical Imagery
Ans. b. Emotional Impact of Purchases

Consumer Buying Behaviour Multiple Choice Question and answers: Set-1


This article has provided a useful overview of consumer behaviour and the many considerations it involves. Additionally, the MCQs with answers pdf is an invaluable resource for those wishing to assess their understanding of consumer behaviour and its various principles.

While consumer behaviour can be a complex topic to master, having access to comprehensive information on the subject can help make it more manageable.

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