MCQ on advertising and sales promotion – Advertising and Sales Promotion MCQ for the preparation of MBA, BBA academic Exams.
MCQ on advertising and sales promotion
Q1. Ads are measured for effectiveness to:
a. Choose a medium
b. Avoid costly mistakes
c. Focus the brand
d. Judge ad liking
Answer: (b)
Q2. Highly involved ___ are more motivated and actively looking for information.
a. Customers
b. Employees
c. Target audiences
d. Advertisers
Answer: (c)
Q3. Which of the following is a strategy where firms focus their promotional messages on target customers?
a. Co-branding
b. Advertising
c. Push
d. Pull
Answer: (d)
Q4. A slogan in promotion is used because:
a. It makes you unique
b. In all media, immediate attention is grabbed
c. Always reminds me of a definite brand
d. All of the given options
Answer: (d)
Q5. ___ often appears when you access a certain website.
a. Pop-ups
b. Banners
c. Links
d. Interstitials
Answer: (a)
Q6. Today, the emphasis of most advertisers is on:
a. Publicity
b. Billboards
c. Print media
d. Electronic media
Answer: (d)
Q7. A/ an ___ is usually a simple idea:
a. TV ad
b. Advertising campaign
c. Big idea
d. Efficient idea
Answer: (c)
Q8. ___ is measured in points or point sizes.
a. Type
b. Design
c. Length
d. Style
Answer: (a)
Q9. Advertising should be abolished because it:
a. Raises prices
b. Encourages monopoly
c. Causes corruption
d. Forces an inferior product on customer
Answer: (b)
Q10. The constraints of promotion may include:
a. Competitor’s advertising
b. Resistance to change
c. Budget
d. All of the given options
Answer: (d)
11. Illustration is used to ___.
a) Grab attention
b) Provide details and sales pitch
c) Retain interest
d) Provide brand name, slogan, and trademark
Answer: (c)
12. Advertising space usually purchased in small amounts by the public and published by categories in its own section of the newspaper is called ___.
a) Classified Advertising
b) Retail Advertising
c) National Advertising
d) Section Advertising
Answer: (a)
13. Any form of advertising that appears on moving objects is called ___.
a) Flyers
b) Out of home advertising
c) Transit advertising
d) Out Door advertising
Answer: (c)
14. ___ means that several different advertisers buy commercial time during a specific television program.
a) Sponsorship
b) Participation
c) Spot advertising
d) Daypart
Answer: (b)
15. ___ is a World-Wide Web page that appears before the expected content page and can be used for advertising.
a) Superstitial
b) Ad Views
c) Button Ads
d) Interstitial
Answer: (d)
16. Coupons, small gifts, and other incentives are part of ___.
a) Sales promotion
b) Advertising
c) Customer service
d) Publicity
Answer: (a)
17. Companies get benefits from IMC (Integrated Marketing Communication) through ___.
a) Brand differentiation
b) Increased brand trust
c) Improved accountability
d) All of the given options
Answer: (d)
18. A major problem for salespeople is that it often takes a long time to ___.
a) Make a sale than it does to identify a prospect
b) Identify prospects than it does to make a sale
c) Generate prospects from qualified leads
d) All of the above are problems
Answer: (b)
19. Which of the following activities is not part of personal selling?
a) Making sales calls
b) Closing the sale
c) Generating leads
d) Managing profit
Answer: (d)
20. ___ is less expensive than telemarketing but more expensive than e-mail marketing.
a) Direct-mail
b) Web-mail
c) Leaflets
d) All of the given options
Answer: (a)
21. Advertising is a mass-mediated communication, for communication to be classified as paid for, delivered to an audience via mass media, and ___
a). be attempting to follow up
b) be attempting to chase
c) Be attempting to persuade
d) be attempting to compete
Answer: (c)
22. The campaign plan of a commercial producer of goods includes press conferences, which are important components of ___.
a) Marketing
b) Advertisement
c) Sales
d) Publicity
Answer: (b)
23. There is finally the impact advertising can have on the ___ of a country.
a) Culture
b) Society
c) People
d) Population
Answer: (a)
24. Co-op advertising is a type of advertising the manufacturer absorbs ___.
a) portions of the worth
b) portion of the value
c) portion of the cost
d) portion of income
Answer: (c)
25. Service advertising is most often ___. Carpet cleaners don’t sell clean carpets. They sell health to the infant crawling on the floor.
a) real Advertising
b) profitable
c) intelligent marketing
d) emotional advertising
Answer: (d)
26. Advertising is a ___ communication process.
a) two-way
b) multiple way
c) three-way
d) Four-way
Answer: (a)
27. The two steps in the movement towards purchase are ___ and ___.
a. Liking and choice
b. Price and Quality
c. Product and quality
d. Liking and Preference
Answer: (d)
28. ___ are the attitudinal traits people exhibit in their approach to life.
a) Psychographics
b) Demographics
c) Geographic
d) Lithographic
Answer: (a)
29. Certain aspects of communication in advertisement determine an ad and its ___.
a) Conformity
b) Integrity
c) Rituality
d) Facility
Answer: (c)
30. You could have a company manufacturing cars keeping in mind let us say 3 things as purse, purpose, and.
a) Aptitude
b) Motivation
c) Attitude
d) Personality
Answer: (d)
31. A crucial part of marketing is making sure that your message is being seen and heard by the people most likely to purchase your product and ___.
a) Target Audience
b) Company representative
c) Management
d) Society
Answer: (c)
32. Visual illustrations are important because up to ___ of the information content in adverting is ignored by consumers.
a) 50%
b) 98%
c) 70%
d) 75%
Answer: (b)
33. Internationalization of ___ has further facilitated and stimulated the development of international manufacturer brands.
a) retailing
b) marketing
c) branding
d) advertising
Answer: (a)
34. Wipro: Sunflower with five colors of the rainbow. Wipro’s name is beneath it, followed by a phrase, ‘___.
a) Applying Mind
b) Thinking High
c) Growing High.
d) ‘Applying Thought’
Answer: (d)
35. A ___ is the image your business portrays.
a) Symbol
b) Brand
c) Logo
d) Copy write
Answer: (c)
36. Thought process is transformed by figures of speech like ___ and ___.
a) Speaking and Listening
b Similes, Metaphors
c) Grammar, writing
d) Reading and Listening
Answer: (b)
37. ___ plays a critical role in a firm’s international expansion.
a) Marketing
b) advertising
c) Brand
d) Retailing
Answer: (c)
38. Brand plays a key role in identifying the ___ needs.
a) Marketing
b) advertising
c) Brand
d) Retailing
Answer: (b)
39. STAS stands for ___ helps determine skills gaps in key positions and provides a way to bring workers up to necessary levels.
a) LMS
b) Short Term Advertising Strength
c) CMS
d) RMS
Answer: (a)
40. Manufacturer’s advertising investments in any category can be described with a statistical regression known as the advertising intensiveness Curve (AIC).
a). People management system
b) AIC
c) Talent Management Systems
d) Oracle’s JD Edwards
Answer: (d)
41. Consumer Jury Test is the ranking of the advertisements are done by a group of people called the jurors.
a) Taylor Management Maturity Model
b) HW Management Maturity Model
c) Lore TM maturity Model
d) McClure Management Maturity Model
Answer: (c)
42. In a large corporation, the advertising staff is employed for different ___.
a) Product/Brand
b) Business Strategies
c) Human Resource Strategies
d) Marketing strategies
Answer: (a)
43. The duration of your ___ and budgeting period depends upon the nature of your business.
a) mentioning
b) motivating
c) planning
d) organizing
Answer: (c)
44. ___ influence a prospect’s perception of the product or service.
a) Brand equity
b) Benchmarks
c) Product Advertising
d) Attrition Survey
Answer: (c)
45. Advertising agencies get a brief from the ___
a) ICT
b) ITES
c) KPO
d) The client or advertisers
Answer: (d)
46. By building the value of products and brands, the advertising budget represents ___ in a company’s future.
a) Non-Pecuniary
b) Long Term Investment
c) Agglomeration and concentration Effects
d) Linguistic Capability, networks, and socio-cultural affinity
Answer: (b)
47. Your total budget may be the result of integrated ___
a) Culture and values are liked
b) There are promotion opportunities
c) Departmental or product Budgets
d) There is no boss or mentor
Answer: (c)
48. ___ should enable advertisers to objectively demonstrate the merits of their products.
a) Performance Model
b) Competency
c) Comparative Advertising
d) Development
Answer: (c)
49. ___ responsible for molding society, material wants.
a) Gap Analysis
b) Action Plan
c) Recommendation
d) Value formation Advertisements
Answer: (d)
50. Unethical ads are often found to have ___
a) Wrong
b) Right
c) Negative Consequences
d) Competent
Answer: (c)
- Advertising Management & Sales Promotion MCQ – Part-1
- Advertising Management & Sales Promotion MCQ – Part-2
- Advertising Management & Sales Promotion MCQ – Part-3
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