MBA Marketing projects

MBA Marketing Projects reports and synopsis of various regular as well as distance learning undergraduate and postgraduate courses for various institutions like SMU – Sikkim Manipal University, SMUDE, AIMAAMITYIGNOUSCDL,JAMIA, AMU, JHU etc.

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List of MBA Marketing Projects topics:

1. A comparative study on consumer behaviour about Colgate and Pepsodent paste

2. A Comparative Study On Customer Relationship Strategies Adopted By Major Private Credit Card Banks With Special Reference To Ing Vysya

3. A Comparative Study on Marketing Attributes Of Fire Safety Product for Cease Fire Industries Limited

4. A Comparative Study on Marketing Attributes of Home Appliances for Whirlpool of India Limited

5. A comparative study on customer preference on mobile communication with reference to the service provided by private (Airtel) and public (Bsnl)

6. A competitive analysis and study in Indian Telecom Sector

7. A Detailed Study of Challenges from Upcoming Malls in Delhi/NCR

8. A detailed study on Impact of public relations in corporate organisations

9. A detailed study on Impact of public relations in corporate organizations.

10. A Market Study about Laser Toner

11. A project report on Apollo tyres brand image.

12. A study of premium credit card users for their choice and to create a customer profile for future promotions

13. A Study on adopting customer centric approach a step towards CRM

14. A Study on Advertisement and Sales Promotion Technique with Special Reference to Consumer Durables in Vasanth & Co

15. A Study on Advertisement Effectiveness of Icici Prudential Life Insurance in Chennai

16. A Study on Advertising Effectiveness in Century Advertising Private Ltd

17. A study on analysis of the customer satisfaction level towards landline service provided by BSNL


19. A study on awareness and acceptance level of MILEAP (laptop) of HCL among chartered accountants

20. A study on awareness and expectations of industrial entities with respect to mortgage programmes offered by City Financial


22. A Study on Brand Building Strategies through Internet in V-Sys Technologies

23. A Study on brand recall of ICICI Lombard General Insurance with special reference to Home Insurance

24. A Study on Comparative Analysis of Share Trading Companies with Special Reference to NAVIA Markets

25. A Study on Comparative Analysis of Share Trading Companies with Special Reference to Navia Markets Ltd Chennai

26. A Study on Consumer Behavior towards Heritage Milk

27. A Study on Consumer Behvaiour towards Milk with Special Reference to Heritage Milk.


29. A Study on Consumer’s Perception Of Reliance Life Insurance Ltd

30. A study on credit card users in [ABCD] city

31. A Study on Customer Awareness about ICICI Lombard

32. A Study on Customer Awareness towards Tax Implications in Insurance With Reference To Future General India Life Insurance Company Limited

33. A Study on Customer Expectation on Tulsi O2 Fresh of Ultra Fresh With Reference To Ultrapure Technology & Appliances India Ltd

34. A Study on Customer Expectations in the Times of India (Chennai)

35. A study on customer expectations, experience and satisfaction level towards services provided at two-wheeler exchange

36. A study on customer experience management – CEM in personal loan

37. A study on customer feedback about Centurion Bank of Punjab services

38. A Study on customer perception of defect tracker as a brand in India

39. A Study on customer perception of florsheim as a brand in India

40. A Study on Customer Perception towards Bpcl Products with Special Reference to Usage of Petro Cards

41. A Study on Customer Preference for Saraswati Udyog India Ltd in Namakkal District

42. A study on customer satisfaction in banking sector

43. A Study on Customer Satisfaction in Mobile Telecommunications

44. A Study on Customer Satisfaction in Reference with Pattaiyah Spinning and Weaving Mills Private Limited

45. A Study on Customer Satisfaction in services

46. A Study on Customer Satisfaction on Offline Trading In Emkay Shares



49. A Study on Customer Satisfaction towards Financial Services Provided by IL & Fs Invest smart


51. A Study on Customer Satisfaction towards Piaggio Three –Wheeler at Snr Motor in Chennai

52. A study on customer satisfaction towards Ventura Pumps

53. A Study on Customer Service Quality in Icici Prudential Life Insurance, Chennai

54. A study on customer’s expectations and satisfaction level towards after sales service provided at ABC Motors

55. A Study on Dealer Satisfaction towards Nandi Pipes

56. A Study on Dealers Attitude in Marketing in Tamilnadue Cements Corporation Limited

57. A study on dealer’s perception in ABCD Apparels

58. A Study on Dealers Satisfaction Level in Chennai With Reference To Aavin Dairy Products

59. A Study on Dealers Satisfaction of Calicut Tile Company With Reference To Kerala

60. A study on distribution channel adopted by the Times of India to its existing customers

61. A Study on Effectiveness of Advertisement With Reference To Vasanth & Co

62. A Study on Effectiveness of Brand Positioning Of Ramraj Cotton in Chennai Zone

63. A Study on Effectiveness of Distribution Channels of Visakhapatnam Steel Plant

64. A Study on Effectiveness of New Product Development at Mytvs with Special Emphasis on Goldplus and Platinum plus Era Cards

65. A Study on Effectiveness of Salesmanship in Bajaj Allianz Life Insurance, Kerala

66. A Study on Effectiveness of Sms Media Advertisement With respect To Straight mobile Media Service Pvt Ltd

67. A study on existing customers perception towards tax saving & ULIP products of ICICI Prudential Life Insurance

68. A study on factors affecting customer’s preference towards life insurance policies

69. A study on factors influencing adaptability & usability of consumer electronics

70. A study on factors influencing the disconnection of land lines of BSNL


72. A study on Future of BPO

73. A study on general awareness on non-life insurance policies

74. A Study on Growing Health Business in Chennai with Special Reference to Bajaj Allianz

75. A study on how CBD will be a potential channel in bridging the geographical barrier in insurance sale for icici prudential

76. A study on identifying awareness among corporate executives on pursuing higher studies

77. A Study on Investors Attitude towards Derivative Market

78. A Study on Investors Perception towards Equity Segment with Special Reference to India Info line Ltd.

79. A Study on Market Analysis of Pepsi Beverages in Madipakkam Region

80. A study on market feasibility of bulk selling of international long distance calls for Airtel

81. A Study on Market Potential among Buyers for Used Quality Electronic Products” Undertaken At Ogilvy and Mather

82. A Study on Market Potential of Uht Milk in Heritage Milk Chennai City

83. A Study on Online Marketing

84. A Study on Perception of Life Insurance Agency as a career for Bajaj Allianz

85. A study on perception of life insurance agency as a career for Bajaj Allianz Life Insurance Company limited

86. A Study on Performance Analysis of Selected Mutual Funds

87. A Study on Purchase Behaviour of Mobile phone among women segment

88. A Study on Retailer’s Perception on Telecom Products and services with special emphasis

89. A study on retailer’s satisfaction with special reference to Suguna poultry farm

90. A Study on Retailers’ Perception on Electronic Data Capturing Machine with Special Reference to Iob

91. A Study on Scope of Freight Forwarding In Shipping Industry and Customer Satisfaction towards the Astra Marine Private Limited

92. A study on the awareness and acceptance level of HPP – Home Protection Policy among the home loan takers

93. A Study on the Awareness Level and Attitude Level of the Clients

94. A study on the consumer perception of HYUNDAI [Car Model] Cars

95. A study on the customer perception of mobile phone service providers in [CITY] with special reference to BSNL

96. A Study on the customer retention strategies implemented in seal pipes

97. A Study on the effective of advertisement programmes of power detergent soaps

98. A study on the effectiveness of services provided to private banking customers of [Bank]

99. A Study on the effectiveness of services provided to private banking customers of ICICI Bank

100. A study on the factors affecting dealer performance to evolve a strategy for increasing market share of Tata Indicom in Chennai.

101. A Study On The Factors Affecting The Insurer’s Choice With Respect To Motor Vehicle Insurance In United India Insurance Co. Ltd

102. A study on the perception of home insurance customers towards advertising at ICICI Lombard General Insurance Company Ltd

103. A study on the perception of the potential customers towards electric cars

104. A study on the perceptual mapping of four wheeler brands


106. A Study on the Recent Trend in Consumer Expectation with Special Reference to Consumer Durables in Vasanth&Co

107. A Study on the Strategies Adopted By Different Players in Life Insurance Business (A Study Undertaken On Behalf Of Centurion Bank of Punjab)

108. A study on trader’s perception and expectation towards Anchor electrical products in [city]

109. A study on trading behavior of investors at Reliance Money

110. A study to evaluate the banking service provided to SME customers by ICICI Bank

111. A study to evaluate the banking services provided to SME customers

112. A Study to find out the Client’s Perception of Tag Media Network

113. A Study to find out the Retailer’s Satisfaction of the In-Stores Television System of Tag Media Network

114. A Study to find out the Potential Advisors For Future General India Life Insurance Company Limited

115. A study to identify sales management and sales leadership

116. A study to identify the retail penetration level of Airtel pre paid cards

117. A study to identify the retail penetration level of airtel pre paid cards in [city]

118. A study to identify why the STD usage by Airtel customers in STATE is lesser than the national average

119. Advantage of E- Learning Model in Higher Education and Professional Certification

120. Advertisement Effectiveness of Icici Pru Life Insurance

121. Advertising Effectiveness

122. Advertising Strategy of the Indian Corporate World – LG Electronics

123. Affect of Branding on Consumer Purchase Decision

124. An Analysis on Enhancing the Customer Relationship Management of Balaji Mariline Pvt. Ltd

125. An Analysis to Create Brand Awareness of Times Nie towards School Students

126. An Analytical Study On Media Impacts on Share Trading in India Info line Ltd

127. An Assessment of Micro Office Development in Bajaj Allianz

128. An Empirical Study of Sales Promotional Measure at Cholamandalam Dbs

129. Analyze and determine Consumer Buying behavior for hatchback cars in Delhi/NCR

130. Analyze and determine Consumer Buying behavior for Luxury cars in Delhi/NCR

131. Analyze and determine Consumer Buying behavior for sedan cars in Delhi/NCR

132. Analyze Core Competence Areas of a Website to Identify Business Partner Engagement Parameters

133. Analyze Retail Product Display Ratio of top FMCG Companies

134. Analysis & Recommendations on a Website's SEO Status

135. Analysis of Brand Promotions and Successful Marketing Strategies that made Vodafone Zoo Zoo the Key Contributor to Vodafone's Growth

136. Analysis of Consumer Decision Making Variables on Zomato

137. Analysis of Consumer Engagement for India's most preferred online classifieds platform

138. Analysis of Distribution Point Satisfaction for New Indian Express


140. Analysis of ITS Infrastructure Usage in the Healthcare Industry

141. Analysis of Market Potential for Lactovit Capsule in Chennai

142. Analysis of Market Strategies of Automobile Companies in India.

143. Analysis of Marketing Strategies adopted by Political Parties for Indian General Elections 2014

144. Analysis of the role of outdoor advertising and establishing strategies for managing space media

145. Analysis on Marketing Spend of Restaurants for Zomato

146. Analysis on performance measurement tools for offline and online marketing activities

147. Analyze & Recommend Branding Strategies for Health Insurance Industry for Enhanced Customer Engagement

148. Annual Marketing Plan – Strategize & Implement an Annual Marketing Plan to Enhance the Online Presence of a Website

149. Article Writing: Write Attractive Articles on Restaurants and Local Delicacies In & Around Your City

150. Assessment about the level of awareness of specialty services offered by kovai medical center and hospital in the Region

151. Associate and Build Relationship with Prospects for a given company

152. Associate with Prospective Delegates through Online Medium for an Event

153. Auditing: Verification of Trip Advisor’s Restaurant Snickering Campaign Data

154. B2B Marketing strategies on Social Media

155. B2B Strategic Alliances – Research and Planning

156. B2C Marketing strategies on Social Media

157. Banking Industry Analysis & Business Model Development for New Entrants via RBI Banking Licenses

158. below the Line – Marketing Strategy & Execution Plan

159. Benchmarking Best Practices for Total Quality Management

160. Benchmarking Best Practices to Improve Product Development

161. Bisleri Marketing Project

162. Brand Activation: Capturing Client's feedback and Interest on Mobile Food Ordering App

163. Brand Affiliate: Act as a Brand Affiliate Marketer for Triveni Fashions

164. Brand Ambassador – Act as Brand Affiliate Marketer for a Company

165. Brand and Product Awareness: Engagement with International Clients

166. Brand Awareness

167. Brand Awareness & Customer Satisfaction from Tns-Global, New Delhi

168. Brand Awareness & Marketing Campaign for a Company

169. Brand Awareness Analysis – Company Vs Competition for any website/ company

170. Brand awareness of Spencer’s & its comparative analysis with Big Bazaar & other retail organizations

171. Brand Awareness: Social media and digital marketing

172. Brand communication: Research and Analysis of Communication of Global Life Insurance Brands

173. Brand Communications – Design Innovative Content for Enhanced User Interactions with a Company's Products/ Services

174. Brand Communications – Design Resourceful Content to Boost User Interactions with a Website

175. Brand Engagement – Build a Portfolio of Business Leader Interviews

176. Brand Engagement – Build Online Identity via Blogging

177. Brand Engagement – Content Marketing via Social Media

178. Brand Engagement and Profiling of Unorganized Pharmacies for a Healthcare Mobile App Company

179. Brand Engagement: Build Product Interest for a Unique Mobile Application

180. Brand Engagement: Enhance Social Media Engagement

181. Brand Evaluation for Financial Investment & Customer Satisfaction Measurement

182. Brand Management: Analyze & Design Brand Marketing Strategies to Enhance User Engagement & Visibility

183. Brand Management: Generate Branding for Tatva Gyan through Online Marketing Tools

184. Brand Management: Strategize & Implement Internet Based Branding Initiatives for a company

185. Brand Marketing: Map the Delhi NCR Market for Inbound Tour Operators & Establish Brand Partnerships

186. Brand Positioning Of Air-Conditions

187. Brand Promotions & Marketing: Develop & Implement Innovative Branding & Marketing Strategies via Online/ Offline Media

188. Brand Representation and Product Concept Feasibility Survey & Review with Target Segment

189. Brand Visibility and Customer Engagement – Amazon and the Aur Dikhao Advt

190. Branding & Positioning a Company's Services in EMEA & APAC Regions

191. Branding Strategist – Analyze & Design Strategies to Increase Brand Visibility and User Engagement

192. Branding Strategy: Create & Implement Social Media Strategy for a company

193. Build Brand Associations & Partnerships via Key Marketing Initiatives

194. Build Brand Awareness via Innovative & Creative Use of Social Media Marketing

195. Build Community Level Action for Swachh Bharat Abhiyan

196. Build Go To Market Strategy for a leading legal solution provider company

197. Build Go-to-Market Strategy for Cash back & Coupon Website

198. Build Social Media Presence & Company Brand Awareness among Target Segment

199. Build Social Media Presence for Company Products & Services

200. Building a Database of Target Institutions for a Recruitment Consulting Company

201. Building a Qualified Database for a Training Firm

202. Building Brand Awareness through Social Media Marketing & Promotions for Company Products & Services

203. Building Business Associations & Relationships through Innovative Marketing Initiatives

204. Building Channel Base and MIS Data Support for a company

205. Building Client Outreach & Interest through Usage of Online/ Offline Marketing

206. Building Client Outreach & Interest through Usage of Professional Networking

207. Building Company Outreach through Social Media Marketing & Branding

208. Building Content for Marketing Communication for a Training Firm

209. Building Corporate Networks for a leading Education Platform

210. Building Customer Networks via Telephonic Engagement

211. Building Marketing Strategy and Business Management

212. Building the Marketing Strategy for an E-Commerce Marketplace in the Education Business

213. Building the Marketing Strategy for an Online Courses & Certification Business

214. Building User Network of NGOs & Donors through Online/ Offline Media

215. Business Architect: Build Value for a given company via Prospective Client Networking & Relationship Management

216. Business Association with Prospect Franchisees via Online Media

217. Business Associations – Network with CXOs of Organisations through Online Media for a Consultancy Firm

218. Business Associations & Networking via Key Marketing Initiatives

219. Business Associations: Establish Networking with Prospective Clients for a company

220. Business Associations and Networking via Key Marketing Initiatives

221. Business Associations and Networking with Prospects through Online Platforms

222. Business Associations with Prospective Clients for E Commerce Platform

223. Business Associations: Build Relations & Network with Channel Partners & Retailers via Effective Marketing Tactics

224. Business Associations: Connect with Prospective Clients through Online Marketing

225. Business Associations: Establish Business Alliances with Potential Retailers for Availing MotrPart Services

226. Business Associations: Generate Business Alliances with Potential Retailers for Availing MotrPart Services

227. Business Associations: Manage & Maintain Client Relationship for Insight Learning

228. Business Blogging: Research & Create Content on Latest Industry Trends for a company's Official Blog

229. Business Communications – Create Interactive Content and Marketing Communication Material for Client Events & Websites

230. Business Development: Collaborate with the Hotels/Guest Houses for an Online Hotel Reservation Portal

231. Business Development by Building Hotels Network for a Tourism company

232. Business Development for a New Program Launch by Management Consulting & Training Company.

233. Business Development with Online Blogs & Marketplaces

234. Business Networking – Building Client Outreach & Interest through Usage of Professional Networking

235. Business Networking and Relationship Building via Key Marketing Initiatives

236. Business Networking with Client Prospects via Online Marketing Platforms

237. Business Networking with Prospective Clients via Effective Marketing Tactics

238. Business Networking: Associate with Prospective Clients via Online Platforms

239. Business Process Outsourcing

240. Buying Behavior of Customers

241. Capital Market

242. Celebrity Endorsement in India

243. Channel Development at Max New York Life

244. Click here to view all open projects and internships.

245. Click here to view Market Mapping Project with Zopper EasyPOS

246. Click here to view Product Activation Project with mRupee (TATA Teleservices Ltd.)

247. Click here to view Restaurants and Hotels Co-Branding Projects with Trip Advisor

248. Click here to view Social Media Branding Project with Facebook

249. Comparative Analysis of Companies in Real Estate Sector in India

250. Comparative Study of Broadband in Telecom Sector with Airtel


252. Consumer behaviour on Airtel

253. Consumer perception of M-Commerce

254. Consumer Satisfaction

255. Consumer Taste and Preferences for Set Top Box Installation

256. Consumers Perception of Private Brands

257. Current Trends in Internet Marketing

258. Customer Evaluation of Tata Indicom Services

259. Customer Experience Analysis and Social Media Marketing for Mobile App in Fashion Industry

260. Customer experience management in personal loan

261. Customer focus – A key to service marketing

262. Customer Perception on Credit Cards: A Comparative Study

263. Customer Perception Towards De-Tariff Regime of Motor Insurance in Hdfc Chubb General Insurance Company Ltd

264. Customer preference and satisfaction level towards their expectation with special reference to Yamaha motor bikes

265. Customer Profitability Marketing Thesis

266. Customer Relationship Management

267. Customer relationship management- an empirical study in Spencer’s

268. Customer Relationship Management Through After Sales Services With Reference To Hdfc Standard Life Insurance, Rajahmundry

269. Customer Retention in Retail Sector

270. Customer satisfaction of Kent water purifier

271. Customer Satisfaction Survey of Maruti Suzuki India Limited

272. Customer Satisfaction Survey of Maruti Udyog Ltd

273. Customer satisfaction with reference to financial services in DJS Stock and Shares Ltd

274. Customers First, Employees Later Service Marketing Overview –

275. Detailed Study of Challenges from Upcoming Malls in Delhi/NCR

276. Direct Selling

277. Direct Selling Agency’s Overview on Cholamandalam Dbs (summer)

278. Dissertation Oncar Market and Buying Behavior- A Study of Consumer Perception

279. Distribution Network Fidilite

280. Distribution Project Whirlpool

281. Effect of Advertisements on Children with Special Reference to Confectionary Products

282. Effect of branding on consumer buying behavior

283. Effect of Customer Loyalty Programs in Convenience Stores

284. Effective Coverage’s Of Standard Fire and Special Peril Policies on Insured’s Perspective for the Year 2007

285. Effectiveness of Online Classifieds Website

286. Effectiveness of Retailing Mix in Big Bazaar

287. Effectiveness of training and development with special reference to Voltas Limited

288. E-Marketing

289. Emergence of E-Commerce – A brief history – Indian scenario

290. Emergence of Internet Marketing –Origins, Needs, Challenges and Opportunities

291. Event Marketing

292. Expansion of Blackberry in retail market through retail auditing, marketing, research and survey

293. Export Marketing Entry Strategy Marketing Thesis

294. Factors affecting dealer performance to evolve a strategy for increasing market share of TATA Indicom

295. Factors influencing Customer Buying Decisions – a Case Study –

296. Gap Analysis of Services offered in Retail Banking

297. Global Marketing

298. Green Marketing

299. Impact of Market Recession on Life Insurance Industries with Special Refers To Hdfc Standard Life Insurance

300. Impact of Packaging on Retailers and Consumers

301. Impact of Promotional Activities for Selling HCL Products

302. Internet Marketing Strategies – approaches and challenges: an overview


304. Jewellery Buying Preference

305. Lifetime Plans of the Cellular Companies

306. Load Testing of Loan Search

307. Lux : Beauty Bar Of Filmstars A Study

308. Lux Marketing Project

309. Market Analysis and Buyer Behavior of Gsm Mobiles with Special Reference to Lg

310. Market Analysis and Sales Development of Amul Milk

311. Market Analysis of LG Consumer Durables

312. Market Penetration Strategies for HCL

313. Market Research on Dentin Toothbrush

314. Market Study to Understand Reasons for Attrition in the New Indian Express

315. Market Survey on Brand Equity

316. Marketing Project on Banarasee Saree

317. Marketing Research on McDonalds

318. Marketing Strategies of TVS Motors

319. Marketing Survey and Channel Development

320. Marketing through social media and bookmarking sites

321. Measurement of Brand awareness and brand perception of Mobile Phone Company

322. Need for Customer Relationship Management

323. Need of Financial Advisors for Mutual Fund Investors with Special Reference to Karvy)

324. Nestle Marketing Strategies

325. Nonconventional Distribution Channel

326. ONLINE Share Trading

327. Planning for Internet Marketing – broad guidelines : A case study

328. Potential Achievement by Big Boss Retailer

329. Project on Brand Analysis of Argus Security Systems

330. Project report on consumer behaviour of HMT – Hindustan Machine Tools

331. Promotional Mix of Insurance Products

332. Radio as a promotional tool an exploratory study

333. Recruitment and Channel Development

334. Retail Banking Front Office Management Activity

335. Retailers Project

336. Rural Marketing Project

337. Sales and Distribution Effectiveness

338. Sales and Marketing Structure in Brokerage at Reliance Money

339. Sales Promotion and Customer Awareness of the Services

340. Service Blueprint

341. Service Quality and Consumer satisfaction of Maruti Service Centers


343. Study of consumer behavior in automotive industry

344. Study of Consumer Behavior in Selecting Mobile Phones

345. Study of Consumer Oriented Sales Promotion in FMCG

346. Study of International Marketing

347. Study of Sales Promotion and Analysis of Insurance Business

348. Study on Consumer Buying Behavior and Satisfaction Level

349. Study to measure Market Potential and Customers Buying Motives

350. Studying the influence of factors affecting purchase behaviour of customers towards Life Insurance products

351. Telecom Services of Reliance Communication

352. Test Marketing and Customer Interaction


354. The Role Of Integrates Marketing Communications in Life Insurance

355. The Spread of Organized Retailing in India

356. To Ascertain the Quality Performance of Atm Software of Iob

357. To Ascertain the Quality Performance of Atm Software of Iob for Indian Overseas Bank Branch at Vijayawada

358. to Study Consumer Perception towards Hot Beverage Vending Machine in Chennai

359. Total Polymer Consumption of Home Appliances


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