Are you looking for a Marketing of Services MCQ – Marketing Management MCQ Questions test that will give you a good idea of how well you understand the concepts?
If so, take our marketing management multiple choice questions and answers quiz. The quiz is designed to test your knowledge of topics in marketing management, such as market analysis, targeting customers, and pricing strategies.
Introduction of services marketing
Services marketing is a dynamic and essential subset of marketing that promotes and delivers intangible offerings to customers. Unlike tangible products, services are characterized by intangibility, inseparability, variability, and perishability.
In services marketing, the focus extends beyond just selling a physical item; it involves crafting and delivering experiences, interactions, and solutions that cater to customers’ needs and desires. Services encompass a broad spectrum, ranging from healthcare and hospitality to banking and consulting, each requiring a distinct approach to marketing.
Understanding the unique challenges and intricacies of service marketing is crucial. It addresses issues like managing customer expectations, ensuring consistent service quality, and creating strong customer relationships. Moreover, services marketing delves into the critical role of customer satisfaction and loyalty and the pivotal role of employee engagement in delivering exceptional service experiences.
In this increasingly service-driven economy, mastering services marketing is paramount for businesses to stand out, build substantial brand equity, and foster enduring customer relationships. Through strategic planning, effective communication, and innovation, services marketing creates a bridge between intangible offerings and customer value, shaping the way businesses connect with and serve their target audiences.
Concept of Marketing of Services
In fact, there is a new market emerging that is completely untapped. That market is “Services”. Services are the “blue sky” marketing avenue that you can leverage to explode your business.
In today’s world, services are becoming more and more critical. These are either highly specialized or have a high degree of complexity. Not only is it hard to distinguish yourself but it’s hard to actually gain new customers.
With the advent of AI and an ever-changing world, marketers and their customers are having to change to keep up.
Marketing of Services MCQ – True False Type Questions: Set-2
After taking the quiz, you’ll know whether or not you’re ready to take our online marketing management course.
1. Marketing of services is based only on the 4P.
a. True
b. False
[expand title="Answer"]b. False[/expand]
2. The Factory Act is an example of social legislation.
a. True
b. False
[expand title="Answer"]b. False[/expand]
3. Segmentation encourages innovation.
a. True
b. False
[expand title="Answer"]a. True[/expand]
4. A place can also be marketed as a product.
a. True
b. False
[expand title="Answer"]a. True[/expand]
5. The marital status is part of demographic segmentation.
a. True
b. False
[expand title="Answer"]a. True[/expand]
6. CRM involves using a set of discrete software & technology which focuses on automating & improving the business process.
a. True
b. False
[expand title="Answer"]a. True[/expand]
7. Blood donation is an example of unsought goods
a. True
b. False
[expand title="Answer"]b. False[/expand]
8. Business organizations are dispersed in many locations.
a. True
b. False
[expand title="Answer"]b. False[/expand]
9. It is based on one proportion that net property decrease when the additional salesperson is added to the incremental sales revenues exceed the incremental could be increased.
a. True
b. False
[expand title="Answer"]b. False[/expand]
20. Industrial marketing is more durable and complex.
a. True
b. False
[expand title="Answer"]a. True[/expand]
11. To the layman, advertising is nothing more than the “use of bright ideas starts and slogans to popularize goods which appeal to the great body of the ordinary customer.
a. True
b. False
[expand title="Answer"]a. True[/expand]
12. Advertising brings to the greatest number of people actual knowledge concerning useful things it is ementiosly a form of education and the progress of civilization depend on education.
a. True
b. False
[expand title="Answer"]a. True[/expand]
13. Advertising is the non-personal communication of information usually paid for & usually persuasive in the network about products, services, or ideas by an identified sponsor through the various media.
a. True
b. False
[expand title="Answer"]a. True[/expand]
14. Thus communication uses all of the sources, smell, touch, task, sound, and sign of the five. Only two are really useful in advertising- sound & sight.
a. True
b. False
[expand title="Answer"]a. True[/expand]
15. Marketing Research means the careful & objective study of produced design market and SS transfer activities such as physical distribution and marketing advertising & sales management.
a. True
b. False
[expand title="Answer"]a. True[/expand]
16. In experimental Research the researcher manipulates one or nine variables in such a way that the effect on one or more variables can be measured.
a. True
b. False
[expand title="Answer"]a. True[/expand]
17. Price negotiation is a frequent and important part of industrial buying selling provides products made to particular quality or design specification for standards.
a. True
b. False
[expand title="Answer"]a. True[/expand]
18. Industrial marketing is more technical in nature, its exact form is often variable and the accompanying service is more important.
a. True
b. False
[expand title="Answer"]a. True[/expand]
19. Industrial marketing is not enduring and complex.
a. True
b. False
[expand title="Answer"]b. False[/expand]
20. Recruitment – Recruitment of a salesperson is an important part of implementing a personal selling strategy but is not being that involved.
a. True
b. False
[expand title="Answer"]a. True[/expand]
21. Industrial marketing focuses on the marketing of products and services to commercial enterprises, government, and nonprofit institutions, either for resale to other industrial consumers or for use in the production of their own products or services.
a. True
b. False
[expand title="Answer"]a. True[/expand]
22. In industrial marketing the emphasis is advertising.
a. True
b. False
[expand title="Answer"]b. False[/expand]
23. Industrial market is based normally on direct demand.
a. True
b. False
[expand title="Answer"]b. False[/expand]
24. To penetrate the industrial market efficiency, a marketer requires an understanding of the organizational heavy process, multiple buying influences, and technical specifications.
a. True
b. False
[expand title="Answer"]a. True[/expand]
25. Quota is an important standard for appraising the performance individual as a person.
a. True
b. False
[expand title="Answer"]a. True[/expand]
26. Social campaigns form an integral part of the microenvironment in a developing country like its own.
a. True
b. False
[expand title="Answer"]a. True[/expand]
27. In Mumbai for example the success of any social CA campaign depends longly on medical, economic, and political support as well as the possibility of marketing resources for any initiative.
a. True
b. False
[expand title="Answer"]a. True[/expand]
28. Many social problems are complex and interrelated, solutions need to be formulated taking into account the social-economic historical religion & political & cultural FF.
a. True
b. False
[expand title="Answer"]a. True[/expand]
29. Sharpening society’s awareness of the problem is extremely necessary it is not supported for hanging about changes in social attitudes & behavior because they are NN, interests, feeling, and beliefs away from another ingrained factor.
a. True
b. False
[expand title="Answer"]a. True[/expand]
30. Many of the former Communist nations of Europe and Asia seem to share a commitment to democratic policies and free-market economies.
a. True
b. False
[expand title="Answer"]a. True[/expand]
31. In effect, the social marketer should formulate good strategies, and protocols to solve the social problem.
a. True
b. False
[expand title="Answer"]a. True[/expand]
32. Commercial marketing, contributes to steering the existing pattern of thought and behavior in a certain direction for convincing consumers that a certain brand of toothpaste is superior, for instance, rather than that it is important to brush for teeth regularly.
a. True
b. False
[expand title="Answer"]a. True[/expand]
33. Commercial marketing, in contrast, tries to steer existing patterns of thought and behavior in a certain direction convincing consumers, that a certain brand of toothpaste is superior, for instance rather than it is important to brush their teeth regularly.
a. True
b. False
[expand title="Answer"]a. True[/expand]
34. Future wants of the customer should be analyzed before identifying the segments.
a. Tue
b. False
[expand title="Answer"]a. True[/expand]
35. Segmentation encourages innovation.
a. True
b. False
[expand title="Answer"]a. True[/expand]
36. Business organizations are dispersed in many locations.
a. True
b. False
[expand title="Answer"]b. False[/expand]
37. Trade show is an internal stimulus.
a. True
b. False
[expand title="Answer"]b. False[/expand]
38. Problem recognition is required in a straight re-buy situation.
a. True
b. False
[expand title="Answer"]b. False[/expand]
39. Marketing of services is based only on the traditional 4Ps.
a. True
b. False
[expand title="Answer"]b. False[/expand]
40. Cellophane-wrapped glasses in hotel rooms are an example of physical evidence in services.
a. True
b. False
[expand title="Answer"]a. True[/expand]
41. Services are people-intensive.
a. True
b. False
[expand title="Answer"]a. True[/expand]
42. Logistics includes all the physical aspects of distribution.
a. True
b. False
[expand title="Answer"]a. True[/expand]
43. The final exchange price is usually the same as the initial offer price.
a. True
b. False
[expand title="Answer"]b. False[/expand]
44. Demographic factors include social class.
a. True
b. False
[expand title="Answer"]b. False[/expand]
45. The Factories Act is an example of social legislation.
a. True
b. False
[expand title="Answer"]b. False[/expand]
46. Consumer spending pattern is a part of the economic environment.
a. True
b. False
[expand title="Answer"]a. True[/expand]
47. The economic environment includes inflation, interest rate, and exchange rate.
a. True
b. False
[expand title="Answer"]a. True[/expand]
48. Metrosexuality is a part of the socio-cultural environment.
a. True
b. False
[expand title="Answer"]a. True[/expand]
49. The task of a marketer is to influence needs.
a. True
b. False
[expand title="Answer"]a. True[/expand]
50. A want becomes a demand when it is backed by purchasing power.
a. True
b. False
[expand title="Answer"]b. False[/expand]
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Conclusion:
We hope you enjoyed our Marketing of Services MCQs. If you’re looking for more information on marketing management, our MCQ PDF acts as a great resource for you to reference.
It includes all of the important questions surrounding this subject and provides a number of possible answers. We want to make it easy for everyone to access this content, so we’re providing these Marketing of Services MCQ for free!
However, we want to make sure that we don’t miss any important information, so we ask that you visit the blog article to learn more about the types of marketing that you can use to help grow your business. If you have any questions, please don’t hesitate to reach out to us via the comment box.