Are you looking for a Marketing of Services MCQ – Marketing Management MCQ Questions test that will give you a good idea of how well you understand the concepts?
If so, take our marketing management multiple choice questions and answers quiz. The quiz is designed to test your knowledge of topics in marketing management, such as market analysis, targeting customers, and pricing strategies.
Services marketing is a dynamic and essential subset of marketing that promotes and delivers intangible offerings to customers. Unlike tangible products, services are characterized by intangibility, inseparability, variability, and perishability.
In services marketing, the focus extends beyond just selling a physical item; it involves crafting and delivering experiences, interactions, and solutions that cater to customers’ needs and desires. Services encompass a broad spectrum, ranging from healthcare and hospitality to banking and consulting, each requiring a distinct approach to marketing.
Understanding the unique challenges and intricacies of service marketing is crucial. It addresses issues like managing customer expectations, ensuring consistent service quality, and creating strong customer relationships. Moreover, services marketing delves into the critical role of customer satisfaction and loyalty and the pivotal role of employee engagement in delivering exceptional service experiences.
In this increasingly service-driven economy, mastering services marketing is paramount for businesses to stand out, build substantial brand equity, and foster enduring customer relationships. Through strategic planning, effective communication, and innovation, services marketing creates a bridge between intangible offerings and customer value, shaping the way businesses connect with and serve their target audiences.
Concept of Marketing of Services
In fact, there is a new market emerging that is completely untapped. That market is “Services”. Services are the “blue sky” marketing avenue that you can leverage to explode your business.
In today’s world, services are becoming more and more critical. These are either highly specialized or have a high degree of complexity. Not only is it hard to distinguish yourself but it’s also hard to actually gain new customers.
With the advent of AI and an ever-changing world, marketers and their customers are having to change to keep up.
Marketing of Services MCQ: True False Type Questions: Set-2
After taking the quiz, you’ll know whether or not you’re ready to take our online marketing management course.
1. Marketing of services is based only on the 4Ps.
a. True
b. False
Answer: b. False
2. The Factory Act is an example of social legislation.
a. True
b. False
Answer: b. False
3. Segmentation encourages innovation.
a. True
b. False
Answer: a. True
4. A place can also be marketed as a product.
a. True
b. False
Answer: a. True
5. The marital status is part of demographic segmentation.
a. True
b. False
Answer: a. True
6. CRM involves using a set of discrete software & technology which focuses on automating & improving the business process.
a. True
b. False
Answer: a. True
7. Blood donation is an example of unsought goods
a. True
b. False
Answer: b. False
8. Business organizations are dispersed in many locations.
a. True
b. False
Answer: b. False
9. It is based on one proportion that net property decrease when the additional salesperson is added to the incremental sales revenues exceed the incremental could be increased.
a. True
b. False
Answer: b. False
20. Industrial marketing is more durable and complex.
a. True
b. False
Answer: a. True
11. To the layman, advertising is nothing more than the “use of bright ideas starts and slogans to popularize goods which appeal to the great body of the ordinary customer.
a. True
b. False
Answer: a. True
12. Advertising brings to the greatest number of people actual knowledge concerning useful things it is ementiosly a form of education and the progress of civilization depend on education.
a. True
b. False
Answer: a. True
13. Advertising is the non-personal communication of information usually paid for & usually persuasive in the network about products, services, or ideas by an identified sponsor through the various media.
a. True
b. False
Answer: a. True
14. Thus communication uses all of the sources, smell, touch, task, sound, and sign of the five. Only two are really useful in advertising- sound & sight.
a. True
b. False
Answer: a. True
15. Marketing Research means the careful & objective study of produced design market and SS transfer activities such as physical distribution and marketing advertising & sales management.
a. True
b. False
Answer: a. True
16. In experimental Research the researcher manipulates one or nine variables in such a way that the effect on one or more variables can be measured.
a. True
b. False
Answer: a. True
17. Price negotiation is a frequent and important part of industrial buying selling provides products made to particular quality or design specification for standards.
a. True
b. False
Answer: a. True
18. Industrial marketing is more technical in nature, its exact form is often variable and the accompanying service is more important.
a. True
b. False
Answer: a. True
19. Industrial marketing is not enduring and complex.
a. True
b. False
Answer: b. False
20. Recruitment – Recruitment of a salesperson is an important part of implementing a personal selling strategy but is not being that involved.
a. True
b. False
Answer: a. True
21. Industrial marketing focuses on the marketing of products and services to commercial enterprises, government, and nonprofit institutions, either for resale to other industrial consumers or for use in the production of their own products or services.
a. True
b. False
Answer: a. True
22. In industrial marketing the emphasis is advertising.
a. True
b. False
Answer: b. False
23. Industrial market is based normally on direct demand.
a. True
b. False
Answer: b. False
24. To penetrate the industrial market efficiency, a marketer requires an understanding of the organizational heavy process, multiple buying influences, and technical specifications.
a. True
b. False
Answer: a. True
25. Quota is an important standard for appraising the performance individual as a person.
a. True
b. False
Answer: a. True
26. Social campaigns form an integral part of the microenvironment in a developing country like its own.
a. True
b. False
Answer: a. True
27. In Mumbai for example the success of any social CA campaign depends longly on medical, economic, and political support as well as the possibility of marketing resources for any initiative.
a. True
b. False
Answer: a. True
28. Many social problems are complex and interrelated, solutions need to be formulated taking into account the social-economic historical religion & political & cultural FF.
a. True
b. False
Answer: a. True
29. Sharpening society’s awareness of the problem is extremely necessary it is not supported for hanging about changes in social attitudes & behavior because they are NN, interests, feeling, and beliefs away from another ingrained factor.
a. True
b. False
Answer: a. True
30. Many of the former Communist nations of Europe and Asia seem to share a commitment to democratic policies and free-market economies.
a. True
b. False
Answer: a. True
31. In effect, the social marketer should formulate good strategies, and protocols to solve the social problem.
a. True
b. False
Answer: a. True
32. Commercial marketing, contributes to steering the existing pattern of thought and behavior in a certain direction for convincing consumers that a certain brand of toothpaste is superior, for instance, rather than that it is important to brush for teeth regularly.
a. True
b. False
Answer: a. True
33. Commercial marketing, in contrast, tries to steer existing patterns of thought and behavior in a certain direction convincing consumers, that a certain brand of toothpaste is superior, for instance rather than it is important to brush their teeth regularly.
a. True
b. False
Answer: a. True
34. Future wants of the customer should be analyzed before identifying the segments.
a. Tue
b. False
Answer: a. True
35. Segmentation encourages innovation.
a. True
b. False
Answer: a. True
36. Business organizations are dispersed in many locations.
a. True
b. False
Answer: b. False
37. Trade show is an internal stimulus.
a. True
b. False
Answer: b. False
38. Problem recognition is required in a straight re-buy situation.
a. True
b. False
Answer: b. False
39. Marketing of services is based only on the traditional 4Ps.
a. True
b. False
Answer: b. False
40. Cellophane-wrapped glasses in hotel rooms are an example of physical evidence in services.
a. True
b. False
Answer: a. True
41. Services are people-intensive.
a. True
b. False
Answer: a. True
42. Logistics includes all the physical aspects of distribution.
a. True
b. False
Answer: a. True
43. The final exchange price is usually the same as the initial offer price.
a. True
b. False
Answer: b. False
44. Demographic factors include social class.
a. True
b. False
Answer: b. False
45. The Factories Act is an example of social legislation.
a. True
b. False
Answer: b. False
46. Consumer spending pattern is a part of the economic environment.
a. True
b. False
Answer: a. True
47. The economic environment includes inflation, interest rate, and exchange rate.
a. True
b. False
Answer: a. True
48. Metrosexuality is a part of the socio-cultural environment.
a. True
b. False
Answer: a. True
49. The task of a marketer is to influence needs.
a. True
b. False
Answer: a. True
50. A want becomes a demand when it is backed by purchasing power.
a. True
b. False
Answer: b. False
Download Marketing of Services Pdf MCQs with Answers
Advertising and Sales Management MCQ
Conclusion:
We hope you enjoyed our Marketing of Services MCQs. If you’re looking for more information on marketing management, our MCQ PDF acts as a great resource for you to reference.
It includes all of the important questions surrounding this subject and provides a number of possible answers. We want to make it easy for everyone to access this content, so we’re providing these Marketing of Services MCQ for free!
However, we want to make sure that we don’t miss any important information, so we ask that you visit the blog article to learn more about the types of marketing that you can use to help grow your business. If you have any questions, please don’t hesitate to reach out to us via the comment box.
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