How to Discover If Your Website Has Been Caught Up in Keyword Cannibalism

How to Discover If Your Website Has Been Caught Up in Keyword Cannibalism

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SEO is essential to promoting your website and improving its visibility online. However, sometimes, your efforts can backfire if you’re not careful. One such mistake that many people make is engaging in keyword cannibalism – the use of too many similar or exact-match keywords on various pages of your website.

This can have significant consequences for your website’s performance, and it’s essential to identify if you are making this mistake so that you can address the issue as soon as possible.

Keyword Cannibalism

What is Keyword Cannibalism? Why does it matter?

Keyword Cannibalism occurs when a website uses too many similar or exact-match keywords on various website pages. This could mean having multiple pages that target the same keyword or two different pages that use very similar phrases and words.

It all started with keyword stuffing, wherein people overused a keyword or phrase on their website page in hopes of ranking higher on the search engine results page. Unfortunately, this tactic doesn’t work as it looks too spammy and affects user experience. In response, people started using multiple similar keywords on different website pages, now known as keyword cannibalism.

When this happens, it can seriously hurt your SEO performance. Multiple pages targeting the same keyword means search engines must know which page to prioritize. This leads to confusion and an overall decrease in rankings.

Why does it matter?

Firstly, keyword cannibalism affects your site’s visibility in search engine results. As mentioned before, utilizing too many identical or almost-identical keywords can be perceived as spammy and could hinder your chances of ranking for the keyword you intended.

Another problem that arises with keyword cannibalism is duplicate content. If the content on the two pages with the same keyword is too similar, it can lead to search engines seeing them as duplicates and not ranking either of them. As a result, you lose out on potential organic traffic that could have come from one of the pages.

Another consequence of keyword cannibalism is that it can lead to an overall decrease in link equity. Link equity, also mentioned to as link juice, measures how much value each page on your website has in terms of SEO ranking potential. Suppose multiple pages aim at the same keyword and compete against one another. In that case, link equity will be distributed and shared across all competing pages instead of being funnelled into a single page that could rank much higher.

Finally, keyword cannibalism can confuse search engines when crawling your website’s content. In addition, search engines may even penalize your site or leave it out of their index altogether because they think you are trying to manipulate the search engine results page (SERP).

Identifying keyword cannibalization

Discovering if your pages are cannibalizing each other can be tricky, but it can be done. Several tools are available to help you identify keyword cannibalization issues on your website. For example, you can use a tool like SEOmoz’s Keyword Cannibalization Tool to identify pages with the same or similar keywords quickly.

1. Auditing Content:

Auditing content is one of the straightforward ways of identifying and fixing keyword cannibalization issues. A tool can be utilized like SEMrush or Ahrefs to audit your website’s content and ensure that you’re not using the same keywords on multiple pages.

If you find duplicated content, several solutions are available, such as rewriting the text to make it unique, removing the unwanted page, or redirecting it to the preferred page.

2. Optimizing URLs:

Another way of addressing keyword cannibalization is by optimizing your website’s URLs. Make sure that each page on your site uses unique, descriptive URLs and include keywords relevant to the content on the page when possible. This is a good practice for SEO as it permits search engine bots to crawl and index your pages more effectively, thus improving their visibility in search results.

3. Comparing keyword rankings:

Another way to address keyword cannibalization is by comparing the rankings of similar keywords across different pages on your site. You can do this by utilizing an SEO tool to track the rankings of each page for various keywords. If one page consistently outranks another for similar keywords, it’s a sign that keyword cannibalization might occur.

For example, say you rank a page for “men’s running shoes” and another for “running shoes for men.” The problem is that the two pages compete for the same search query. To avoid keyword cannibalization, you should either delete one of the pages or optimize it to rank for a different keyword.

4. Comparing Metrics:

Another way to identify keyword cannibalization is to compare the metrics of each page. For example, you can look at the average time spent on every page, the bounce rate, and even total conversions. If one page has significantly lower numbers than another for similar keywords, it’s a sign that something isn’t working correctly.

There are a few metrics that you can compare to identify potential keyword cannibalization issues among your various pages. Some of them are:

  • Traffic: If one page receives significantly higher traffic than another for the same keyword, it could signify cannibalization.
  • Page Views: Comparing the number of page views for each page can also provide clues about keyword cannibalization.
  • Conversions: If one page is converting more than another for similar keywords, it could be a sign that your pages are competing against each other.

FAQs for Cannibalization and its Effects on SEO

These FAQs address various aspects of keyword strategy, keyword cannibalization, keyword density, and their impact on SEO. Implementing best practices like conducting keyword research, avoiding keyword stuffing, and optimizing content will help you improve your website’s visibility and organic keyword rankings.

Q1. How can I improve my keyword strategy?

Improving your keyword strategy involves several key steps:

  • Carry out keyword research to identify relevant and high-performing keywords.
  • Focus on long-tail keywords that are particular to your niche and have lower competition.
  • Consider user intent when selecting keywords to ensure they align with what your target audience is searching for.
  • Analyze your competitors’ keyword strategies to gain insights and identify potential opportunities.
  • Regularly monitor and update your keyword list based on trending topics, industry changes, and user behaviour.
Q2. How do I fix keyword cannibalization?

To fix keyword cannibalization, follow these steps:

  • Identify pages on your website that compete for the same keyword or have similar content.
  • Consolidate similar content into one comprehensive page, ensuring it covers the topic holistically.
  • Optimize the consolidated page by focusing on the most relevant and valuable keywords.
  • Implement proper internal linking to direct search engines and users to the consolidated page.
  • Update your XML sitemap to reflect the changes made and submit it to search engines for indexing.
Q3. How do I fix keyword density?

To fix keyword density issues, consider the following:

  • Review your content and identify keywords that are excessively repeated.
  • Use synonyms and related terms to diversify your content and reduce keyword repetition.
  • Focus on creating precious and informative content that addresses user intent rather than obsessing over specific keyword density percentages.
Q4. How do I improve my organic keyword ranking?

Improving your organic keyword ranking requires a holistic approach:

  • Optimize your website’s on-page elements, including meta tags, headings, and URLs, by incorporating relevant keywords.
  • Create high-quality, original content that offers worth to your target audience.
  • Build authoritative backlinks from reputable websites to enhance credibility and visibility.
  • Improve the user experience on your website by optimizing page loading speed, mobile responsiveness, and ease of navigation.
  • Utilize the social media platforms to boost your content and engage with your audience, potentially increasing organic traffic and visibility.
Q5. How do I increase keyword visibility?

To increase keyword visibility, consider the following strategies:

  • To enhance your chances of appearing in featured snippets, ensure that your content offers brief and organized responses to frequently searched questions.
  • By implementing schema markup, you can furnish search engines with additional details regarding your content, amplifying its discoverability in search outcomes.
  • Regularly monitor and analyze your website’s performance using tools like Google Search Console or Bing Webmaster Tools.
  • Leverage social media platforms and online communities to amplify your content and generate buzz around your keywords.
  • Create engaging and shareable content that encourages users to interact, increasing visibility and potential backlinks.
Q6. How do I remove keyword stuffing?

To remove keyword stuffing and maintain a healthy SEO strategy:

  • Identify instances of keyword stuffing within your content.
  • Reword and rephrase sentences to make them sound more natural and reader-friendly.
  • Concentrate on delivering user-centric content that is both informative and of top-notch quality.
  • Use synonyms and related terms to diversify your content and reduce reliance on specific keywords.
  • Review and update your content to align with the latest SEO best practices.
Q7. How do you identify keyword cannibalization?

To identify keyword cannibalization, follow these steps:

  • Conduct a thorough audit of your website’s pages, analyzing the keywords they target.
  • Recognize pages that are vying for the exact keywords or possess comparable content.
  • Review search engine rankings and traffic data to assess if multiple pages are cannibalizing each other’s visibility.
  • Utilize SEO tools like SEMrush or Ahrefs to identify overlapping keywords and content within your website.
Q8. How do you solve keyword cannibalization in SEO?

To solve keyword cannibalization, follow these steps:

  • Consolidate similar content or overlapping pages into one comprehensive page.
  • Ensure the consolidated page provides comprehensive and in-depth coverage of the topic.
  • Optimize the consolidated page for the most relevant and valuable keywords.
  • Implement proper internal linking to the consolidated page’s direct traffic and search engines.
  • Monitor the performance of the consolidated page and make further adjustments if necessary.
Q9. How many keywords are too much for SEO?

No fixed number of keywords is considered “too much” for SEO. Instead of focusing on a specific quantity, prioritize relevance, user intent, and content quality.

Avoid overloading your content with excessive keywords, which may negatively impact readability and user experience.

Q10. How many times should a keyword appear?

The optimal keyword frequency depends on various factors, including the length of your content, the target keyword’s competitiveness, and the overall context.

Rather than aiming for a specific number, focus on incorporating keywords naturally and ensuring they align with the content’s purpose and relevance.

Q11. Is keyword cannibalization good or bad?

Keyword cannibalization is generally considered bad for SEO. It leads to competing pages on your website, causing confusion for search engines and potentially diluting your content’s visibility and ranking potential.

Resolving keyword cannibalization helps consolidate your authority and focus on a single page for a given keyword.

Q12. Is Keyword Stuffing Good or Bad?

Keyword stuffing is considered bad for SEO. Search engines penalize websites that engage in this practice, as it manipulates rankings and provides a poor user experience.

Focus on creating valuable content that addresses user intent naturally instead of overloading it with excessive keywords.

Q13. Is keyword stuffing illegal?

Keyword stuffing is not illegal, but it goes opposed to search engine guidelines and can result in penalties or lower search rankings. It’s best to adhere to ethical SEO practices and provide high-quality content.

Q14. Is keyword stuffing spamming?

Keyword stuffing can be seen as a form of spamming because it manipulates search engine rankings and offers little value to users. Search engines strive to provide relevant and valuable content, so keyword stuffing does not align with their goals.

Q15. Is there a downside to having too many keywords?

Too many keywords can negatively affect the user’s experience and readability if not used appropriately. It can also dilute the focus of your content and confuse search engines, potentially affecting your rankings. It’s essential to strike a balance and prioritize quality over quantity.

Q16. What are examples of cannibalization?

Examples of cannibalization in SEO include:

Several pages on your website target the same keyword or topic, competing against each other for rankings.

Different URL variations (e.g., and targeting the same content.

Similar product pages on an e-commerce site with slight variations in keywords or descriptions.

Q17. What are the effects of keyword cannibalization?

The effects of keyword cannibalization can include the following:

  • Decreased search visibility as search engines struggle to determine which page should rank for a specific keyword.
  • Dilution of ranking potential and reduced organic traffic to individual pages.
  • Confusion for users who encounter multiple similar pages in search results.
  • Difficulty in establishing a clear and authoritative presence for specific keywords or topics.
Q18. What are the keyword cannibalization checker tools that are free?

Some free keyword cannibalization checker tools include:

  • Google Search Console: Provides insights into the keywords your website ranks for and identifies potential cannibalization issues.
  • Google Trends: Helps analyze specific keywords’ popularity and search volume, allowing you to identify overlapping content.
  • Google Keyword Planner: Identifies keyword overlap and provides search volume data for specific keywords.
Q19. What causes cannibalization?

Cannibalization can occur due to various reasons, including:

  • Poor website architecture or internal linking leads to competing pages targeting the same keywords.
  • Lack of strategic keyword planning and content optimization, resulting in unintentional overlap.
  • Inconsistent URL structures or duplicate content issues.
Q20. What happens if you use too many keywords?

Using too many keywords can have several negative consequences:

  • Keyword stuffing: Search engines may penalize your website for manipulating rankings, leading to lower visibility and reduced organic traffic.
  • Poor user experience: Excessive keywords can make your content sound unnatural and difficult to read, diminishing user engagement and satisfaction.
  • Diluted focus: Overusing keywords may cause your content to lack clarity and coherence, making it less effective in conveying your message.
Q21. What is a keyword cannibalization audit?

A keyword cannibalization audit involves:

  • Reviewing the content and keywords used across your website.
  • Identifying instances of keyword overlap or competing pages.
  • Analyzing search rankings, organic traffic, and user engagement metrics for affected pages.
  • Developing a strategy to consolidate or optimize content to resolve cannibalization issues.
Q22. What is the cannibalization strategy?

Cannibalization strategy refers to the approach used to address keyword cannibalization. It involves:

  • Identifying cannibalization issues through audits and analysis.
  • Consolidating similar content into a single authoritative page.
  • Optimizing the consolidated page to target the most valuable keywords.
  • Implementing proper internal linking and redirects to guide search engines and users to the preferred page.
Q23. What is keyword cannibalization in 2023?

The term “keyword cannibalization in 2023” refers to the ongoing issue of multiple pages on a website competing for the exact keywords and impacting search engine optimization. The strategies and best practices for identifying and resolving cannibalization will remain relevant in 2023.

Q24. What is keyword cannibalization in Ahrefs?

In Ahrefs, keyword cannibalization refers to the analysis of multiple website pages competing for the same keywords. Ahrefs provides tools and features that allow users to identify overlapping keywords and assess the impact of cannibalization on their SEO efforts.

Q25. What is keyword cannibalization, and how do you fix it?

A website with multiple pages that aim for the same keyword results in keyword cannibalization, causing competition and confusion for search engines. To fix keyword cannibalization, you should:

  • Identify instances of cannibalization through keyword research and content analysis.
  • Consolidate similar content into one comprehensive page.
  • Optimize the consolidated page for the target keyword.
  • Implement proper internal linking and redirects to guide search engines and users to the preferred page.
Q26. What is keyword cannibalization in Google Ads?

In the context of Google Ads, keyword cannibalization refers to having multiple ads within the same account targeting the exact keywords.

This can lead to inefficient ad spend, as multiple ads may compete against each other, driving up costs without generating desired results.

Q27. What is keyword cannibalization in Google guidelines?

Google guidelines discourage keyword cannibalization and emphasize providing unique and valuable content.

It’s recommended to have a clear information architecture, avoid duplicate content, and optimize pages for distinct keywords to help search engines comprehend the relevance and intent of each page.

Q28. What is keyword cannibalization in SEO?

The issue of keyword cannibalization in SEO arises when different pages of a website vie for the same keyword or cover comparable topics, creating confusion for search engines and causing a reduction in the ranking potential and visibility of each page.

Q29. What is the meaning of keyword cannibalization?

Keyword cannibalization refers to the phenomenon where multiple pages on a website are optimized for the same or closely related keywords. This can create competition between the pages and potentially hinder search engine optimization efforts.

Q30. What is keyword cannibalization in SEMrush?

In SEMrush, keyword cannibalization refers to the analysis of competing pages on a website targeting the same keyword. SEMrush provides tools and reports to help identify instances of keyword cannibalization and optimize content to improve SEO performance.

Q31. What is keyword dumping?

Keyword dumping refers to indiscriminately placing many keywords into content without considering their relevance or user experience. This method is discouraged as it may result in stuffing keywords, low-quality content, and possible SEO penalties.

Q32. What is the keyword gap?

The disparity between the keywords that your website is presently ranked for and the keywords that your rivals are ranking for is known as the keyword gap. Identifying keyword gaps can help you optimize your content and target valuable keywords for which your competitors may be ranking well.

Q33. What is the keyword stuffing problem?

The keyword stuffing problem occurs when excessive keywords are inserted into a piece of content with the intention of manipulating search engine rankings. Keyword stuffing violates search engine guidelines, leads to poor user experience, and can result in penalties or lower rankings.

Q35. What are the advantages of cannibalization?

Cannibalization does not have inherent advantages in SEO. Instead, resolving cannibalization issues and consolidating content can bring benefits such as improved search visibility, higher rankings for a focused page, and a more streamlined user experience.

Q36. Why is cannibalization bad for SEO?

Cannibalization could be better for SEO because it creates competition among pages targeting the exact keywords, dilutes ranking potential, and confuses search engines. It can lead to lower visibility, reduced organic traffic, and difficulty establishing a clear and authoritative presence for specific keywords or topics.


Cannibalization is a common issue that can significantly impact your overall SEO performance. By proactively monitoring your website and using the metrics mentioned above, you can identify any potential issues and take steps to correct them before they become a bigger problem.

With the right approach and strategies in place, you can ensure that all your pages contribute positively to your SEO efforts. If you need further help to identify or fix keyword cannibalization issues, an SEO company in Kolkata can assist you in developing the best strategy for your website.

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