SMU BBA 1st Sem Model Test

BBA – Bachelor of Business Administration
BBA106 Communication Skills
BBA107 Organizational Behavior
BBA108 Business Environment
BBA109 Quantitative Techniques in Business
BBA110 Computer Fundamentals


Unit 1 Introduction to Communication
1.1 Introduction
1.2 Purpose of Communication
1.3 Process of Communication
1.4 Importance of Communication in Business
1.5 Differences between Technical and General Communication
1.6 Barriers to Communication
1.7 Measures to Overcome the Barriers to Communication
1.8 Summary
1.9 Terminal Questions
1.10 Answers
1.1 Introduction
You may have come across several situations in your day to day life where you need to exchange ideas, information and express yourself. How do you do it? What do we call that process? It is communication.
Communication is a process whereby the meaning is defined and shared between living organisms. Communication requires a sender, a message, and an intended recipient, although the receiver need not be present or be aware of the sender’s intention to communicate at the time of communication. Thus, communication can occur across vast distances in time and space. Communication requires that the communicating parties share an area of communicative commonality. The communication process is complete once the receiver has understood the sender.
The term, ‘Communication’ has been derived from the Latin word, ‘communist’, which means ‘common’ .Thus, if a person effects communication, he establishes a common ground of understanding. Literally, communication means to inform, tell, show, or spread information. It can be interpreted as an interchange of thought or information to bring about greater understanding and confidence, leading to better relations among people. It also strengthens unity of purpose, interests, and efforts of the work force, all of which are in the ultimate interests of the organization.


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