BBA in India : How Can a Degree in Marketing Help in Your Career?

Bachelors of Business Administration (BBA) are a very common choice among people who are interested in management. There are various kinds of BBA courses; some people opt to do a generic or specialized course.

If you are interested in marketing management, analysis of the market, and advertising, you can do a specialised course of BBA in Marketing. The course helps develop communication skills along with quantitative analysis.

There are standard subjects in management, but the core focus is on marketing and advertising. Marketing is an important social process for any company, as it helps them target the right and intended audience.

It doesn’t mean selling but instead consists of economic activities like the production of goods, the merchandising function, the physical distribution of goods, and many other support functions.

It prepares a firm to act in times of distress, and the individual is trained in how to undertake crucial tasks such as competitor analysis.

What does the course teach?

Marketing management deals with applying management and business principles to promote and sell products or services. The evolved form of marketing management course also includes digital marketing along with the traditional forms. Managing marketing is very important for any business.

Every aspect, including financial services like loans and banking, requires marketing. Through BBA, students learn business processes and practices and understand how economics works in the global marketplace.

It benefits the students by giving them practical training in management, which can help them adjust and work in big or small organizations. The course is also very rewarding in terms of the perks, incentives, and salary package and is, therefore, a preferred choice of career.

Some of the subjects that the course teaches are:

  1. Organizational behaviour
  2. Principles of Management
  3. Business Communication
  4. Marketing Management
  5. Marketing Process
  6. Marketing Environment
  7. Targeting and Positioning
  8. Product Management
  9. Brand Management
  10. HR management
  11. Finance management
  12. Pricing
  13. Distribution Management
  14. Marketing Information systems
  15. Consumer Behaviour
  16. Marketing Research
  17. Customer Relationship Management
  18. International Marketing Management

The course equips you in skills like decision making and management. The advantage of doing a BBA course is that you can get a job in any industry, ranging from media to automotive or fashion.

You can also opt for a job in the private or public sector, as everything requires marketing. Marketing also teaches you how to understand consumer behavior, according to which the company changes its strategy.

What is the scope of BBA marketing in India?

Students who have graduated with a marketing degree can make a career in sales as an executive or go into research analysis.

The course usually requires students to write a thesis or dissertation, which can help in higher studies. You can opt for a generic or a specialised Masters in Business Administration. Marketing is also offered as a specialised subject in masters.

After pursuing your masters, you can work as a Chief Executive Officer (CEO) or Chief Operating Officer (COO). The most important thing is that any marketing manager needs to use new business strategies, strategic tools, technology, and processes and adapt to new situations.

The research that you do in your bachelors can also help with market analysis, studying the fluctuating market, and making a strategy according to it. After their bachelor’s in business administration, some common careers may include the following:

  1. Sales manager
  2. Promotions manager
  3. Public relations manager
  4. Advertising manager
  5. Marketing manager
  6. Marketing Strategist
  7. Brand manager
  8. PR specialist
  9. Marketing manager
  10. Advertising professional
  11. Market analyst

At entry-level, a BBA degree holder can earn from Rs. 10,000 to Rs. 30,000 per month, depending on what company you choose to work for. Universities and colleges usually have good placement for BBA graduates.


Pursuing a BBA in marketing can open up numerous career opportunities in India’s dynamic business landscape. The skills and knowledge acquired through this degree program can equip individuals to excel in various marketing roles across industries.

With the rise of digital marketing and e-commerce, the demand for marketing professionals is expected to grow significantly in the coming years. Therefore, investing in a BBA in Marketing can be a strategic move towards building a successful career in this competitive field. Take the first step towards achieving your career goals by enrolling in a BBA program today.

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