BBA (Bachelors of Business Administration) from SMU distance learning

SMU-DE offers Bachelors of Business Administration (BBA) through its distance learning mode. It is among the top distance education Universities for BBA in India. The course duration is a minimum of 3 years (6 semesters) and a maximum of 5 years.

The SMU-DE BBA Degree Program is UGC-approved. It is aimed at developing fundamentals of business administration and management among learners. The BBA subjects include Business Environment, Organizational Behavior, Business Strategy, Marketing Management, International Marketing and Entrepreneurship Management among others. These subjects in BBA help in forming a strong foundation for learners to take up higher management studies and/or lead global business organizations with efficiency and ease.

The SMU-DE BBA syllabus is developed with inputs from industry experts and reputed academicians. It is regularly updated to ensure that the course content reflects the changing needs of the industry. The study materials are made available to all the learners at the beginning of the course in form of printed Self-Learning Materials (SLM). SLM form the core of the BBA Program and are also available in digital formats, accessible through EduNxtTM, an online learning platform.

The BBA course offered at SMU-DE is designed for the targeted growth of the learners in the field of business administration and management. It teaches them:

1. Effective writing and interpersonal communication
2. To use information and technology effectively
3. To integrate and manage administrative systems
4. To apply contemporary theories of Organizational Behavior
5. Administrative functions like planning, organizing, staffing and control

The promise of tech-powered academic learning is strengthened by the SMU-DE Learning App. The App allows learners to study on-the-go and helps them understand new concepts through easy-to-understand videos. It assists them through features like Summary Cards, Performance Tracker, Peer Quizzes, etc., which help track their progress throughout the duration of the course.

Tech-powered learning, dedicated academic advisors, and a robust alumni network make SMU-DE one of the best distance education providers in India. It has also been awarded the ‘Best University in Distance Learning’ by ASSOCHAM INDIA. Learners receive constant support and handholding throughout the course from the dedicated academic advisors. These advisors help learners with their assignments, project submissions, and even in keeping a track of their course development.

Scope of BBA from SMU-DE

A BBA degree from a top university in India can open up several job opportunities for the learners. It prepares them to start their career at the executive level in fields like Finance and HR. Based on the proficiency and hard work of the learner, a BBA degree can help the learner rise and grow quickly in the corporate structure.

The rise in the number of applicants for BBA entrance exams suggests that there is a growing demand for BBA graduates in India today. Right from private firms to public organizations, there is a growing need noticed for professionals having completed their BBA through distance education in India, be it in Marketing or in Accounting. Hence, landing a job of choice becomes easier with a BBA degree in the bag.

Learners may also opt for an MBA or post graduate diploma course after finishing their BBA through correspondence in India. It further boosts their skills and improves their chances of getting hired.

SMU-DE is a leading University for BBA in India through distance education. The academic delivery of SMU-DE ensures that the learners are industry-ready and well equipped with the skills to grow in varied industries. Successful completion of the SMU-DE BBA Program helps the learners undertake different roles in business administration and management.



BBA106 Communication Skills
BBA107 Organizational Behavior
BBA108 Business Environment
BBA109 Quantitative Techniques in Business
BBA110 Computer Fundamentals

BBA206 Research Methods
BBA207 Business Strategy
BBA208 Financial Accounting
BBA209 Marketing Management
BBA210 Management Information System

BBA305 Legal and Regulatory Framework
BBA306 Human Resource Management
BBA307 Quality Management
BBA308 Advertising and Sales

BBA406 E-Commerce
BBA407 Management Accounting
BBA408 International Marketing
BBA409 Small Business Management
BBA410 Retail Management

BBA506 Production and Operations Management
BBA507 Financial Management
BBA508 Economic Planning and Policies
BBA509 Taxation Management
BBA510 Entrepreneurship Management

BBR506 Store Operations and Job Knowledge
BBR507 Logistics Management
BBR508 Buying
BBR509 Visual Merchandising
BBR510 Warehouse Management

BBA605 Technology Management
BBA606 Management Development and Skills
BBA607 Role of International Financial Institutions
BBA608 Project

BBR605 Modern Retail Management Process and Retail Services
BBA606 Retail Project Property Management and Case Studies in Retail
BBA607 Merchandising and Supply Chain Management
BBA608 Project


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